Alan Gooch
Executive Director
Alan has been with Orlando Sports Foundation since the beginning in 2007 and helped bring OSF to life. As a UCF alumni and former UCF Football coach, sports and football are near and dear to him. He has found a way to incorporate what he loves, sports, and also help others by raising awareness and funds for cancer research.
Matt Stover
Associate Director
An Orlando native and University of Central Florida alum, Matt joined the Orlando Sports Foundation staff in 2015 and oversees the Cure Bowl’s day-to-day ticket sales and operations. Before joining the Orlando Sports Foundation staff, he worked for the UCF Athletics Association in various roles.
Kelly Walston
Controller/ Business Operations/HR
Kelly joined the team in May 2017 and manages accounting and certain HR functions. She is a CPA with a bachelor’s degree in accounting from Florida International University and an MBA from Central Florida. Although she has experience working with some of the largest companies in Central Florida, including CNL and HD Supply, as a Controller, she has found a new passion for working for non-profits. Kelly lives with her husband, Jack, son, Jack III, and daughter, Maddie.
Joe Hierholzer
Director of Internal Operations
Joe is a passionate sports professional dedicated to fan engagement and community impact. From 2017 to 2021, Joe brought energy and excitement to the University of Central Florida as Knightro, the UCF mascot. This unique role sparked his enthusiasm for using sports as a platform to bring people together and make a difference. Joe earned his MBA and Master’s in Sport Business Management from UCF’s DeVos Sport Business Management Program, where he honed his skills in event planning, leadership, and organizational strategy. Since 2018, Joe has proudly served as the Cure Bowl mascot, CB, and now plays a pivotal role on the team, overseeing volunteer coordination, mascot operations, and the execution of impactful events.
Madison Mehringer
External Operations & Communications Coordinator
Madison joined the Orlando Sports Foundation in August 2024. She is a 4-year 2024 national champion UCF Cheerleading Team member. She graduated in May of 2024 with a major in Human Communications on the business & professional track. Madison is a former intern at the UCF Athletics Marketing & Brand Experience Department. She also works at one of the most respected cheerleading gyms in the world, Top Gun Orlando. She has an abundance of experience with social media promotions, marketing, advertising, and brand partnerships. She is passionate about creativity, sports, fan engagement, customer connection, and event innovation. Madison works as the Development and Marketing Assistant.
Jeremiah Cecil
Sales Associate
Jeremiah is a student at UCF studying communications and sports business. Jeremiah has previous experience working in sales in various industries and seeks to learn and improve Orlando Sports Foundation’s sponsorship sales.
Ru’Darius Cooper
Ru’Darius Cooper
Sales Associate
R.D. joined the Orlando Sports Foundation in March 2025. A former UCF football player, he played three seasons with the Knights and was highly recommended by UCFAA and UCF Academic Services for his dedication both on and off the field. Throughout his athletic career, Ru’Darius demonstrated exceptional academic achievement, earning multiple academic honors. He is a driven professional with a strong commitment to integrity, principle, and loyalty, contributing his passion for sports and community engagement to the Foundation’s mission.